About Us


We’re a group of bold, passionate, and enthusiastic coffee drinkers who are on a journey to push the boundaries of the coffee drinking experience.

If you’ve ever missed your morning coffee, you know that coffee helps us be a better version of ourselves. That said, we think there is a big difference between drinking coffee and drinking the best coffee. If you want to be the best, you have to drink the best. Coffee not only gets our mind into the right space, but also our bodies. See our article on the health benefits of coffee and common coffee myths if you’re wondering how this is possible.

We drink coffee because it can help us be the best version of ourselves.

We drink coffee because coffee can ignite us in ways no other product can. Coffee ignites our passions, fuels your drive and pushes you to achieve your goals. It makes the hectic days less hectic. It helps you retain your health and vitality. Ultimately, it helps you self-actualize and achieve your goals.


If we want to be the best version of ourselves, we have to drink the best. We source the best coffee from the highest quality farms from around the world. We work with roasters to curate our selections and then we make it available to you.

We gave up drinking store bought coffee a long time ago and here is why.

  1. Most of the big-name brands only offer cheap, poor quality, pre-ground coffee. This means that freshness is an issue.
    1. Coffee that tastes sour, grassy, or lemony is a common sign that the coffee is poor quality.
    2. Coffee pods are a huge culprit for poor freshness. While convenient, the non-reusable pods also generate a significant amount of waste.
  2. Most of the big-name brands do not offer organic coffee or coffee with notable certifications.
    1. When coffee lacks sustainability certifications, fair trade certifications, or is not organic it means that the coffee may have chemicals and molds present
    2. This also means that the coffee could literally be from anywhere. It could have been grown in unethical or environmentally unfriendly conditions.

This is why we sought out the best coffee. Not only the best tasting coffee, but also the best coffee for the environment.


We think drinking coffee should be a luxurious experience. We want to bring the best coffee to your home and to elevate your at home coffee drinking experience. We don’t settle for subpar coffee and neither should you. Ultimately we believe that drinking better bolder coffee, will ignite your passion, and result in greater community engagement.


What we do matters just as much as how we do it. Every decision we make is rooted in the values of our company.

Our values drive EVERY decision, large or small, we make. Why? Because values leave a lasting mark on not only individuals, but also surrounding communities and future generations.

Our company values are... Boldness, Passion, Community, and Customer Experience


We believe that no one should have to live in fear. Boldness is the cornerstone of our community. Without boldness, we live our lives paralyzed by fear. We become prisoners to our own minds. In place of passion and drive, apathy and depression take root. You can never achieve your best self-actualized self if this is how you live. In place of apathy, we choose to be bold and break our chains. Your freedom lies in your ability to be different and to be bold.

"Be bold enough to use your voice, brave enough to listen to your heart, and strong enough to live the life you’ve imagined" – Anon



We believe that everyone should be able to pursue their passions. Passion results in complete immersion and a fully energized body and mind. The best moments of your life will not be spent on the sidelines, passively being told what to do from someone. When you look back on your life, the best moments of your life will be spent when you're fired up and concentrated on your goals. Your life is best lived when fully immersed, fully engaged, and full of passion.

“Passion is energy. Feel the power that comes from focusing on what excites you." - Oprah



We believe that everyone should be a part of a community that accepts, empowers, and supports the community members. This is called a positive community. In a positive community, the negative effects of anxiety and depression are fought off using encouragement, sympathy, and personal connections. Research has shown that engaging with a positive and encouraging community has a tangible impact on individual self-awareness and fulfillment.

“If you want to go quickly, go alone. If you want to go far, go together.” – African Proverb



We think everyone deserves to experience delight. Delight is usually something that comes about from a small yet unexpected experience. We want to bring delight and joy to our customers. When you brew our coffee we want it to take you places you’ve never been and fuel you like no coffee has done before. At the end of the day, we want to make you feel worthy, appreciated, and like you're one of a kind.

"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."⁠ - Maya Angelou


Let us bring you delight! Check out our monthly subscription box and join our community!


Have ideas on how we can better serve you? Feel free to give us a shout anytime! Let us know how we're doing. We're always happy to help any way we can. Due to email volume, please give us anywhere from 2-3 business days to respond to your email.

Please send an email directly to us at or call (463) 701-5147 and leave a message for customer support we will return your call as soon as possible.